Monday, April 11, 2016

Ap 18 The Cohort Effect on Sport Participation in the Case of Japan

CEHD INTERNATIONAL SPEAKER SERIES

Dr. Kurumi Aizawa - Visiting Scholar in Kinesiology
The Cohort Effect on Sport Participation in the Case of Japan

April 18th, 2016   Burton Hall, Room 227     12-1 p.m.
LUNCH PROVIDED

Promoting sport participation is one of the important goals for governments and sport managers. However, in many countries, including the US and European countries, the sport participation rate has been flat or even decreased. Especially, the decline is pronounced among the elderly. On the other hand, the sport participation rate of adults has increased substantially in Japan. Specifically, sport participation rate among the elderly has increased by 20 percentage points over the last decades and they are the most active generations among all Japanese. In this study, we investigate whether this trend pattern in Japan can be explained by the cohort effect generated by the shared experience of the Tokyo 1964 Olympic Games. By providing empirical evidence to explain the cohort effect, we propose that mega sport events influence people’s sport participation behavior for a long period. This finding would advance the understanding of sport participation behavior and enhance the value of hosting mega sport events.

Dr. Kurumi Aizawa has a Ph.D in Sport Sciences focusing on sport management at Waseda University in Japan. After graduating, she worked at Sasakawa Sport Foundation, which is Japanese private think tank, as a research fellow. Her research interests include sport spectator and participant behavior, especially she focused on the relation between sport participants behavior and environmental problems in her dissertation. When she was a research fellow of Japanese think tank, she was a member of Japanese government-commissioned research about sport volunteer and sport of people with disability. During her visit, she will works on her research about the determinants of sport participation with Dr. Inoue and his student.
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