Monday, August 29, 2016

Master Storyteller, CARE (Atlanta, Georgia, USA)


CARE is a leading humanitarian organization fighting global poverty. We place special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. CARE is at an exciting moment celebrating our 70th anniversary and heading into a new period of innovation, operational excellence, and multiplying our impact on behalf of women and girls around the world. If you are someone who brings a commitment to excellence, a spirit of creativity, a drive to problem solve and continuously improve AND you want to be part of a world class team committed to changing the world- we want to talk with you!

We are looking for someone who can bring to life stories about CARE’s unique brand and mission on a global scale. We have a passion for ending global poverty and creating a world of hope, tolerance and social justice. We focus on women and girls because we know that we cannot overcome poverty until all people have equal rights and opportunities. We are looking for someone who can translate our passion and great work into stories that inspire and mobilize millions. We have great stories, we need to be great story tellers. As we build on our 70-year history of inspiring the best of the American spirit (beginning with over 100 million CARE Packages shipped following WWII), CARE needs to harness new voices to tell our story to new audiences in new ways, broadening our reach and enhancing our brand. This position will lead a cohesive, cross-functional storytelling strategy.

Responsibilities:
Create a variety of specific storytelling “products” (podcasts, video shorts, Facebook posts, blogs, etc…) that create a pipeline of content for fundraising, advocacy, and social media.
Develop new distribution channels and syndication partners to broaden reach of CARE stories to new external audiences.
Create structure, guidelines, incentives, and development programs to create and support an internal culture of storytelling, open source, storytellers within and outside of CARE.
Transform our strategy and programs into powerful stories that drive particular desired outcomes and actions.

Qualifications and Experience
5-7+ years of experience in marketing, PR, or advertising
Proven, extensive digital and traditional press network
Deep understating of story structure, history of storytelling and use of storytelling across cultures
Ability to deal with ambiguity, manage multiple priorities, challenge conventional wisdom
Ability to work and influence cross group (with stories)
Proven ability to convert value proposition into narratives
Outstanding track record of telling stories that draw attention and activate the audience using your journalistic/editorial/corporate communications experience.
Creative writing and interviewing skills, understanding of news writing techniques and how to ask effective questions and develop rapport/trust with story subjects.
Video and website production experience.
Public Speaking

Please be aware that there may be job advertisements and offers that falsely state that they are from CARE. CARE does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other such fees).

CARE USA is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, national origin, disability or protected veteran status. If you’d like more information about your EEOrights as an applicant under the law, please click here.
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