WildAid China Chief Representative

WildAid Position Description 

Position Title: WildAid China Chief Representative
Reporting To: Chief Executive Officer (CEO)
Direct Reports: Beijing staff TBD
Org Budget: $4 Million projected 2016 
Salary: $TBD DOQ


WildAid's mission is to end the illegal wildlife trade in our lifetimes by reducing demand through public awareness campaigns and providing comprehensive marine protection.


The illegal wildlife trade is estimated to be worth over $10 billion per year and has drastically reduced many wildlife populations around the world. Every year, hundreds of millions of dollars are spent protecting animals in the wild, yet virtually nothing is spent on stemming the demand for wildlife parts and products. WildAid is the only organization focused on reducing demand for these products, with the strong and simple message: When the buying stops, the killing can too.

Established in 1999, WildAid has grown into the leading environmental communicator to reduce the demand for endangered species products. With an unrivaled portfolio of celebrity ambassadors and global network of media partners, WildAid is able to deliver high-impact, culturally-sensitive multimedia campaigns, leveraging nearly $200 million in pro-bono media support, and reaching hundreds of millions of people every week.

Headquartered in San Francisco, WildAid’s work spans over 80 countries, with regional offices in China, Vietnam, Thailand, Hong Kong, Indonesia, South Africa, Canada and the UK.

WildAid China is a national leader in environmental communications based in Beijing with 14 employees. The office focuses on Public Service Announcement (PSA) and billboard production and distribution related to illegal wildlife products. Its other division aims to change consumer behavior around sustainable lifestyles.

To learn more about WildAid, please visit their website www.wildaid.org.

Chief Representative

Based in Beijing and reporting to the WildAid CEO, the China Chief Representative will be a Chinese citizen (to comply with new regulations and requirements) who has been partly educated in an English-speaking country and has excellent spoken and written English. They should have a passion for WildAid’s mission, excellent communication skills, experience in Western-style management and the highest ethical standards.

They will oversee, manage, assess, and ensure organizational performance in communications, programs, finance/accounting and human resources. They will help develop and ensure performance against the strategic plan, the annual workplan and the budget.

The Chief Rep will also need to be an effective communicator and work across cultures, be able to unify across functional teams, lead through service and by example and demonstrate WildAid’s core values on a daily basis. The Chief Representative will bring his/her experience and talent to bear on improving the national infrastructure to accommodate continued growth.

The Chief Representative will be the primary contact with overseeing government agency the State Forestry Administration submitting workplans and reporting on activities. They will liaise with WildAid’s celebrity ambassadors and high-level media contacts. With legal counsel they will help set up a WildAid China entity under new regulations to be announced in January.


The Chief Representative will examine the current operational systems in place, apply global best practices and strategize with the CEO to improve efficiency and implement solutions to support the organization as it continues to scale. They will build a cohesive team that includes necessary expertise in conventional and social media, campaigning and earned media, finance and administration and donor relations. Once registration is secured they will also seek local financial support and partnerships.

Specific duties within key areas include:

Key institutional contact liaison
  • Representing the organization in recruiting and maintaining relations with key institutional contacts, such as government officials, celebrity ambassadors and their management, major media advisers, such as Xinhua, CCTV, etc. 

  • Oversee Program Team and Media Team to ensure that all programmatic goals are met. 
  • Chair weekly liaison meeting with San Francisco head office. 
  • Ensure good written communication between offices. 
  • Work closely with the CEO and Managing Director-Programs to meet fundraising goals; drive the execution of annual development plans for foundations, high net worth individuals, special events & other alternative sources of income. 
  • Work plans: Together with the CEO and Program Directors, develop and implement coordinated program strategies and work plans and monitor progress against metrics and milestones. 
  • Office leadership: Effectively execute standardize policies and procedures. 
  • Risk management and legal activities: implement letters of agreement, contracts, leases, and 
  • other legal documents or agreements. 

Human Resources

Manage and oversee the human resource function for WildAid China, including:
Recruitment, hiring, compensation, benefits administration and performance management.
  • Design and execution of systems to develop, motivate, and retain top talent. 
  • Create a more unified team across departments and offices. 

Financial Management and Oversight

Working with the Controller oversee all financial activities, including:
  • Prepare local budgets, including development of an annual operating plan with programmatic milestones and targets/deliverables linked to budgets. 
  • Provide overall financial oversight and monitoring.


We seek a passionate, experienced team player who is committed to WildAid’s mission to end the illegal wildlife trade. This individual will have senior management experience ideally in communications, management, operations, human resources, finance/accounting and have an understanding of nonprofit budget models. The successful candidate will have worked with
senior-level stakeholders, such as a Board of Directors, leadership teams, and country directors, to secure commitments and manage execution against shared objectives.

Ideally, candidates will have spent part of their career working in the area of international conservation. As well as Mandarin, the candidate will have excellent verbal and written English skills preferably having received some of their education in an English-speaking country.

Since WildAid is a global organization undergoing rapid growth, the ideal candidate will share best practices for creating the proper infrastructure, systems, and processes to allow for sustainable expansion.

The successful candidate will be a pragmatic, action-oriented leader who enjoys working in an entrepreneurial environment. They will think strategically and creatively; this leader will need experience identifying problems and implementing solutions. He/she will be a big picture thinker, but will also possess a strong work ethic and ability to act as a hands-on manager when necessary. This individual will show sensitivity and the ability to establish respect, credibility and trust with regional office staff and in multicultural settings. The successful candidate will be excited by the opportunity to work in a dynamic, nimble, start-up-like environment.


The candidate should have a minimum of 15 years related work experience in relevant positions of increasing scope and responsibility and possess excellent people skills, and personal qualities of integrity, credibility, and a commitment to WildAid’s mission. Proven experience working for an international organization in a similar capacity is highly desired. A Bachelor’s degree is required. An advanced degree in business, finance, or a related field is preferred.


WildAid is an equal opportunity employer and all qualified candidates are encouraged to apply. For immediate consideration, please submit a cover letter and resume to jobs@wildaid.org

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